As a business, entering new international markets can become a real challenge. It’s difficult to form the right strategies to get your global business expansion growing fast. Establishing a globalization and/or localization strategy is key to successful global consumer interactions.
As companies consider global expansion, translation is the first step that comes to mind. However, only translating your business’s website and content is not enough for consumers to truly connect with your company. A well-known international business experienced this first hand. As a first step into German markets they chose to translate their blog section, “Guide to Better Pictures.” The translated information was all accurate, however, German users were not impressed with the content type or style. Unfortunately, this meant that their investment in translating that type of content yielded no positive results. This is where a globalization and or localization strategy can truly benefit businesses.
Globalization, also known as standardization, is the process of altering your business content standardized to fit the needs of multiple customer bases. No matter what your content is, once translated for your target markets, globalized content is appropriate and marketable for all cultures. This type of standardization can include creating web designs and formats that will suit a wide audience of users.
BENEFITS FOR BUSINESSES
Implementing a globalization strategy brings multiple benefits for businesses. Globalization means opening your business to hundreds of new markets for revenue streams. By using a globalization process, businesses create a larger range of products or services without worrying about delays and issues in the supplying and distribution of them. This means distribution to global markets becomes just as fast and efficient as in your local market. Applying these types of strategies to your business maximizes economic growth and revenue.
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