Content Marketing World Summary
Be ambitiously consistent and consistently ambitious.
Marketing always evolves to provide potential leads with the best experience as they interact with our various brands. Content Marketing World was a great place to learn new strategies and generate ideas for business development and company growth.
Every person in attendance left with valuable insights about content marketing. This blog series will highlight marketing tips that we felt were particularly inspiring and insightful.
Keynote Speaker Takeaways
Linda Boff, CMO of GE, offered 6 tips for reaching new audiences and developing trust with our customers. Jay Acunzo, Creator of Unthinkable, discussed the saturation of information on the internet and ways to avoid blending in with everyone else. Casey Neistat, influential YouTuber and filmmaker, shared personal experiences and the value of being authentic and unique. And Joseph Gordon-Levitt, actor and filmmaker, presented the potential of human collaboration and being driven by passion.
Want to read the details from these speakers? Click here to dive in.
The Right Way to Build Buyer Personas
Adele Revella, Founder and CEO of Buyer Persona Institute, explained how the current process for building buyer personas is impossible to keep up with, and therefore, ineffective. She shared her research to support the need for in-depth interviews because it allows us to find the core problem and reason they do business with us. If someone says they chose our company because of price or quality, they’re only saying that because they know that’s what you want to hear.
Learn how to build a more effective buyer persona that will connect with your entire target audience.
Changing B2B Content from Boring to Brilliant
Carla Johnson, influential speaker and author, discussed how to learn from other industries or companies we admire. Good marketing ideas get shot down because marketers don’t know how to correctly pitch their ideas. And thus we remain in the realm of boring content, instead of initiating creative new strategies to attract greater audiences.
There are 4 steps to turn inspiration into execution. Read the process and examples of how it applies to you.
Build an Online Course that Generates Leads
Gini Dietrich, CEO and author of Spin Sucks, outlined the reasons to build an online course and how to make it a successful source for leads. She’s experienced plenty of failure and success from experimenting with online courses and she’s discovered great tools and tricks to help businesses succeed.
Read more about the 6 steps to building an online course that creates revenue and establish customer loyalty.
How to Build Webinars that Rock
Mark Bornstein, VP of Content at ON24, gave specific instructions for webinar techniques and best practices. He asked four important questions to determine how effective your webinars currently are and the potential they could reach.
Webinars are a great way to access new markets. Can you answer his webinar questions?
And of course, we can’t forget about how inWhatLanguage elevates global content management and distribution! We can implement these ideas and content marketing strategies into our businesses, but why limit ourselves to one market? Learn how inWhatLanguage can do to enhance your global marketing strategies.