By: Sammy DeWitt
It is said that an estimated 40% of communications in many business aspects are repeat communications, meaning they are similar or exactly the same messages and sentences repeating themselves. This can include business content on websites, marketing and sales messaging, and product documentation, just to mention a few. Translation memory is a linguistic database which helps increase the efficiency and quality of business translation. It captures these commonly used phrases in a database for future use, which in turn decreases the amount of translation that is needed in future translation activities.
Translation memory is a relatively new technology, which not all translation firms are currently using. Because of all the benefits that can be derived from translation memory, you shouldconsider partnering with a professional translation who is using it in their translation process, asthey will be able to offer you the best quality translation at the best possible price. Plus the value goes up as you continue to work with them as their translation memory database will become more efficient over time as they enter more of your messaging into their database.