Summer is the time for vacation, and now that the World Cup is over, we all want to take a break for a little while and take things easy. That doesn’t mean that your site has to remain idle, though: summer is a great time to think about going global with your business and translating your website in order to enter new markets. And the best thing is that you can take it easy and relax while doing it: just leave everything to us!
If you go on a vacation to a foreign land where they speak a language different from yours, you will clearly understand how important it is to translate your website and marketing materials if you want to expand your business to other countries. Imagine that you enter a shop looking for a very specific item that you absolutely need, but cannot find it by yourself. You request help, and an assistant comes to you.
If this assistant doesn’t speak a word of English, or of any language you feel comfortable with, chances are that you won’t be able to convey what exactly you are looking for. The result will be a failed sale for the shop, as well as a disappointed customer. You will get out of the shop feeling frustrated and annoyed, and you will not be entering that store again any time soon.
If this assistant speaks your language poorly, the probable result will be a very tiresome, broken half-conversation that may or may not end in the desired purchase: you might get out of the shop with the item you wanted, but it will be a very basic acquisition since, after all the effort of trying to explain yourself and understand the other, you just do not want to spend any more time than necessary looking for better offers or extras.
If this assistant speaks your language fluently, you will feel at home in the shop. You will be able to explain exactly what you need and what you are willing to pay for it, your quality standards and any other requirement you may have. The assistant will be able to respond efficiently to your wishes, and may even throw in some extra items that could be of interest to you, making the whole experience much more satisfying and useful in the long term. You will get out of the shop feeling satisfied, with a high-quality product that you needed, and you will probably want to go back to that shop for your future needs.
This last case is the same with a properly translated website. A website is a display case of what you offer, and you want to make sure that your target audience can understand it comfortably and feel “at home” while browsing it. It increases your chances of increasing sales a hundred-fold, and even more so if you make sure that the agency you hire for it is reliable and experienced.
So all in all, this is our recommendation for a relaxed, yet productive summer: leave things in inwhatlanguage’s hands, and enjoy your vacation while we make sure that your website is fit and ready for new markets abroad. Happy summer season!