Written by: Sammy DeWitt
Getting your online business presence ready for the global marketplace includes much more than simple translation for your website. Multiple factors play a vital role in appealing and staying aware of differences and similarities amongst cultures. Translation and incorporation of cultural values of the countries that your business is expanding to, also known as localization, can prove beneficial not only by appealing to more international audiences, but also the reputation of your business’s presence abroad.
Getting a website ready for global markets includes much more than just pure translation. Website localizers are trained in understanding both language and the specific cultural background to countries across the globe. The localization process and use of localization software can help in preventing risk of misinterpretation and can improve the perception of your business by international markets, leading your business to greater international success.