What is Translation Memory?
Today, technology is changing the way language translation has been done for hundreds, if not thousands of years. It is improving the speed at which language can be translated and even is helping improve the quality of translation through translation memory. Translation memory is a linguistic database which helps increase the efficiency of translation. It works by capturing commonly used phrases in a database which is stored and recalled up for future use. When that phrase is then used again either in the same content being translated or future content, the translation memory “remembers” the translation that was used before and thus uses the exact same translation again. This decreases the amount of translation that is needed in future translation activities as the human translator doesn’t need to translate that phrase or sentence ever again.
This database technology is especially helpful to businesses, as an estimated 40% of common business language that is regularly translated to a new language is actually repeated in similar or exact sentences or messaging. Because of this, businesses can benefit greatly by saving money in their business translation projects by choosing to work through professional translation firms who leverage this technology.
Saves Time For Translation Firms
Translation firms who use translation memory technology save themselves time on each project as they can reduce the amount of translation required by up to 40% or more. Because of this time saving, they can then take on more projects and thus drive revenue for their firm.
This helps you because not all professional translation firms are leveraging this technology, but those that do are able to use it as a competitive advantage and thus pass on some of the savings to you and your business through lower prices.
Saves Time For Your Business
Aside from getting lower prices from the translation firm, you will also save by the fact that you will only pay once for exact or similar sentences and messaging repeatedly being translated. This in essence means that you will get content translated faster, which in turn allows you and your firm to get projects finished quicker. This can be a big difference for you and your company as you can quickly test marketing messaging or move on to other important projects within the firm. This will help save the company money in the long run as it can be more efficient in its operations and quickly make adjustments to messaging in its global market.
Better Quality Translations
Translation memory also improves the quality of translation as messaging stays the same as it is repeated. A better quality translation saves businesses from having to redo translation projects, which in and of itself saves time and money.
Also, when a business's marketing messaging is correct it resonates with their target audience and helps drive sales. Being able to penetrate a global market and grab market share before competitors thus becomes a competitive advantage to the firm.
As discussed above, there are many benefits and advantages that come to firms by having content translated with the use of translation memory. These can be summed up in saved money and revenue opportunities for you and your company. So before choosing whom you will work with for your business translation purposes, make sure and find out if the professional translation firm you are considering is leveraging translation memory in order to help you gain these benefits and advantages in your business.