The rate of international business is exponentially increasing. According to the The World Trade Organization from 1951 to 2010 international trade has increased by 33 times. Establishing your business in international markets is all about communication with your client base. Taking your business to a global level through international marketing is not a simple process, but will help to establish positive brand reputation, expand your global reaches, and maximize your business revenue.
When first entering the global marketplace, it’s vital that your brand makes a positive first impression. Marketing with offensive translations or culturally insensitive content greatly impacts brand success. Many local businesses that plan on expanding to global markets often don’t realize that the moment their website is published online, their brand has gone global. Even as a startup business ensuring your content is ready to be read by people from around the world can improve global expansion.
Some businesses choose to localize their brands by altering logos and even company names. It may seem tedious or complex to go through this process, but by making your marketing more linguistically and culturally accessible to your clients, you establish a brand that can promise a quality product personalized to their needs. This type of business to customer product guarantee improves the international reputation of your business.
A positive reputation leads to customers also feeling that your brand has quality. Businesses that improve their global branding in-turn also improve communications to their customers to expound on the quality of their products. As customers feel more confident in the quality of your brand, they’ll be more willing to invest their money into your business.
In addition to localization, consumers are looking for more personalization in their products. Huge global businesses like Nike and Coca-Cola are now successfully incorporating interactive marketing to allow for even larger audiences in global locales. Wider global audiences have been drawn in by these enterprises including options for sending video e-cards or personalized Nike ID shoes. Marketing localized content and products gives customers a sense of personalization while additionally attracting even more people to products.
Social media is yet another global communication platform to share your content. Not only does social media allow you to communicate to your customers, but provides a communication line and connection for your customers to communicate with one another. On these social media platforms, it’s simple to share your content and products to an international audience. Likewise, businesses can look at comments, tweets, Instagrams to find out more about what customers think of their products and services, and thus improve business strategies.
One of the most well-known benefits to international marketing is maximizing business revenue. Once your business has formed a positive image amongst different locales, your business can receive the benefits of both international and local revenues.
Successful international branding can lead to even greater opportunities to work with international corporations and organizations to further develop your own business’s strategy. Working with these international organizations and or workforces, your business can innovate new technologies and even increase efficiency.
No matter how big your next international marketing project may be, it’s important to have the right team of translators and technology. At inwhatlanguage our teams of linguists and translation management system, Unify, are experts in taking ideas global. So where’s your next idea going?